More than simple logo development, brand positioning and brand messaging provide the foundation for all your company communications online, in person and in print. The right brand message can help your company grow, be more memorable to clients and stand out from the crowd. Create an authentic brand by aligning it with your business plan and voice. Your brand needs to be reinforced in all the marketing and business-oriented work that you do. After all, it is your company’s promise, and that’s a big deal.